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📱 PART 2💰 REAL ESTATE ADS
Facebook Ad Copy for Realtors: Open House Weekend Scripts – Part 2
More ad scripts: luxury open houses, condo open houses, investor-focused events, open house follow-ups, and retargeting ads.
In Part 1, you got 50+ scripts for first-time buyer open houses. Now it's time to go deeper. This continuation covers luxury open house ads, condo-specific scripts, investor-focused open house events, open house follow-up sequences, and retargeting ads for people who showed interest. Plus, you'll get Facebook ad targeting strategies for each property type.
🎯 The Part 2 promise: Master these additional scripts and you'll be able to promote any property – from $200k starter condos to $2M luxury estates – with confidence and results.
How to Use These Scripts
📝 Quick Start Guide:
1. Identify your property type (luxury, condo, investor special, etc.).
2. Copy the ad script that matches your property.
3. Fill in your specific details (address, date, time, price, features).
4. Add professional photos (at least 10 for luxury, 5-7 for condos).
5. Set your Facebook Ad targeting (see targeting guide at the end).
6. Launch and monitor.
1. Identify your property type (luxury, condo, investor special, etc.).
2. Copy the ad script that matches your property.
3. Fill in your specific details (address, date, time, price, features).
4. Add professional photos (at least 10 for luxury, 5-7 for condos).
5. Set your Facebook Ad targeting (see targeting guide at the end).
6. Launch and monitor.
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Category 6: Luxury Open House Ads (25 Scripts)
📱 AD 46 – Pre-Qualified Buyers Only Open House:
Headline: 🔑 By Invitation Only – Pre-Qualified Buyers Open House
Primary Text: This stunning [price] estate is available for private viewing this weekend – but only for pre-qualified buyers.
📍 [Address]
📅 Saturday, [Date] – By appointment only (10 AM – 2 PM)
🌟 5 bed / 6 bath | 6,200 sq ft on 2 acres
✨ Features: resort-style pool, home theater, wine cellar, gourmet kitchen, primary suite with spa bath, and 4-car garage.
📲 To attend, you must be pre-qualified with a lender. DM me your lender's contact info to reserve your time slot.
#LuxuryOpenHouse #PreQualifiedOnly #EstateLiving
Headline: 🔑 By Invitation Only – Pre-Qualified Buyers Open House
Primary Text: This stunning [price] estate is available for private viewing this weekend – but only for pre-qualified buyers.
📍 [Address]
📅 Saturday, [Date] – By appointment only (10 AM – 2 PM)
🌟 5 bed / 6 bath | 6,200 sq ft on 2 acres
✨ Features: resort-style pool, home theater, wine cellar, gourmet kitchen, primary suite with spa bath, and 4-car garage.
📲 To attend, you must be pre-qualified with a lender. DM me your lender's contact info to reserve your time slot.
#LuxuryOpenHouse #PreQualifiedOnly #EstateLiving
📱 AD 47 – Gated Community Open House:
Headline: 🏰 Gated Community Open House – This Sunday
Primary Text: Experience the privacy and prestige of [Community Name].
📍 [Address] (inside [Community Name])
📅 Sunday, [Date] 1-4 PM
🏡 4 bed / 4.5 bath | 4,500 sq ft | $[price]
✨ High-end finishes throughout:
• Custom millwork and crown molding
• Chef's kitchen with butler's pantry
• Primary suite with fireplace and sitting area
• Resort-style backyard with pool and outdoor kitchen
• 3-car garage with epoxy floors
Security gate, private streets, and top-rated schools. Come see why this is the most sought-after address in town.
#GatedCommunity #LuxuryHome #OpenHouse
Headline: 🏰 Gated Community Open House – This Sunday
Primary Text: Experience the privacy and prestige of [Community Name].
📍 [Address] (inside [Community Name])
📅 Sunday, [Date] 1-4 PM
🏡 4 bed / 4.5 bath | 4,500 sq ft | $[price]
✨ High-end finishes throughout:
• Custom millwork and crown molding
• Chef's kitchen with butler's pantry
• Primary suite with fireplace and sitting area
• Resort-style backyard with pool and outdoor kitchen
• 3-car garage with epoxy floors
Security gate, private streets, and top-rated schools. Come see why this is the most sought-after address in town.
#GatedCommunity #LuxuryHome #OpenHouse
📱 AD 48 – New Construction Luxury Open House:
Headline: 🏗️ BRAND NEW CONSTRUCTION – Open House This Weekend!
Primary Text: Never lived in. Every finish brand new. Ready for its first owner.
📍 [Address]
📅 Saturday, [Date] 11 AM – 3 PM
🏡 5 bed / 4.5 bath | 4,200 sq ft | $[price]
✨ What's included:
• Custom white oak floors throughout
• Chef's kitchen with quartz, Viking appliances, and walk-in pantry
• Primary suite with dual vanities, soaking tub, and custom closet
• Fully finished basement with wet bar and home gym
• Landscaped yard with irrigation and privacy fence
• 10-year builder warranty
Builder is on site to answer questions. Don't miss your chance to be the first owner!
#NewConstruction #LuxuryHome #OpenHouse
Headline: 🏗️ BRAND NEW CONSTRUCTION – Open House This Weekend!
Primary Text: Never lived in. Every finish brand new. Ready for its first owner.
📍 [Address]
📅 Saturday, [Date] 11 AM – 3 PM
🏡 5 bed / 4.5 bath | 4,200 sq ft | $[price]
✨ What's included:
• Custom white oak floors throughout
• Chef's kitchen with quartz, Viking appliances, and walk-in pantry
• Primary suite with dual vanities, soaking tub, and custom closet
• Fully finished basement with wet bar and home gym
• Landscaped yard with irrigation and privacy fence
• 10-year builder warranty
Builder is on site to answer questions. Don't miss your chance to be the first owner!
#NewConstruction #LuxuryHome #OpenHouse
📱 AD 49 – Luxury Condo/Penthouse Open House:
Headline: 🏙️ Penthouse with 360-Degree Views – Open House Sunday
Primary Text: Skyline, mountains, and ocean – all from your living room.
📍 [Address] – PH [number]
📅 Sunday, [Date] 12-3 PM
🌟 3 bed / 3.5 bath | 2,800 sq ft | $[price]
✨ Private elevator access
✨ Floor-to-ceiling windows
✨ Chef's kitchen with Sub-Zero and Wolf
✨ Primary suite with spa bath and custom closets
✨ 2 deeded parking spaces + storage
✨ Building amenities: pool, gym, concierge, rooftop lounge
This is the crown jewel of [Building Name]. Serious buyers only.
#Penthouse #LuxuryCondo #OpenHouse
Headline: 🏙️ Penthouse with 360-Degree Views – Open House Sunday
Primary Text: Skyline, mountains, and ocean – all from your living room.
📍 [Address] – PH [number]
📅 Sunday, [Date] 12-3 PM
🌟 3 bed / 3.5 bath | 2,800 sq ft | $[price]
✨ Private elevator access
✨ Floor-to-ceiling windows
✨ Chef's kitchen with Sub-Zero and Wolf
✨ Primary suite with spa bath and custom closets
✨ 2 deeded parking spaces + storage
✨ Building amenities: pool, gym, concierge, rooftop lounge
This is the crown jewel of [Building Name]. Serious buyers only.
#Penthouse #LuxuryCondo #OpenHouse
📱 AD 50 – Horse Property/Equestrian Estate:
Headline: 🐎 Equestrian Estate Open House – Bring Your Trainer!
Primary Text: 10 acres, 6-stall barn, and a stunning 5-bedroom home.
📍 [Address]
📅 Saturday, [Date] 10 AM – 2 PM
🏡 5 bed / 4.5 bath | 4,800 sq ft | $[price]
✨ Equestrian facilities:
• 6-stall barn with tack and feed rooms
• Riding arena with professional footing
• Fenced pastures with water and shelters
• Direct access to riding trails
✨ Main residence:
• Gourmet kitchen, primary suite with fireplace
• Home office, media room, and guest suite
• Heated pool and outdoor kitchen
• 3-car garage + RV parking
Perfect for the serious equestrian or hobby farmer.
#EquestrianEstate #HorseProperty #OpenHouse
Headline: 🐎 Equestrian Estate Open House – Bring Your Trainer!
Primary Text: 10 acres, 6-stall barn, and a stunning 5-bedroom home.
📍 [Address]
📅 Saturday, [Date] 10 AM – 2 PM
🏡 5 bed / 4.5 bath | 4,800 sq ft | $[price]
✨ Equestrian facilities:
• 6-stall barn with tack and feed rooms
• Riding arena with professional footing
• Fenced pastures with water and shelters
• Direct access to riding trails
✨ Main residence:
• Gourmet kitchen, primary suite with fireplace
• Home office, media room, and guest suite
• Heated pool and outdoor kitchen
• 3-car garage + RV parking
Perfect for the serious equestrian or hobby farmer.
#EquestrianEstate #HorseProperty #OpenHouse
📱 AD 51 – Beachfront Open House:
Headline: 🌊 BEACHFRONT – Open House This Weekend!
Primary Text: Wake up to the sound of waves. Fall asleep to the ocean breeze.
📍 [Address]
📅 Saturday + Sunday, [Date] 1-4 PM
🏡 4 bed / 3.5 bath | 3,200 sq ft | $[price]
✨ Direct beach access from your backyard
✨ Walls of glass with ocean views
✨ Gourmet kitchen with quartz and Wolf appliances
✨ Primary suite with private balcony overlooking the water
✨ Outdoor shower and beach storage
This is the beach house you've been dreaming of. Don't wait.
#Beachfront #OceanViews #OpenHouse
Headline: 🌊 BEACHFRONT – Open House This Weekend!
Primary Text: Wake up to the sound of waves. Fall asleep to the ocean breeze.
📍 [Address]
📅 Saturday + Sunday, [Date] 1-4 PM
🏡 4 bed / 3.5 bath | 3,200 sq ft | $[price]
✨ Direct beach access from your backyard
✨ Walls of glass with ocean views
✨ Gourmet kitchen with quartz and Wolf appliances
✨ Primary suite with private balcony overlooking the water
✨ Outdoor shower and beach storage
This is the beach house you've been dreaming of. Don't wait.
#Beachfront #OceanViews #OpenHouse
📱 AD 52 – Golf Course Community Open House:
Headline: ⛳ Live on the Fairway – Golf Course Community Open House
Primary Text: Step out your back door and onto the course.
📍 [Address]
📅 Sunday, [Date] 12-4 PM
🏡 4 bed / 4 bath | 3,800 sq ft | $[price]
✨ Directly on the 12th fairway
✨ Golf cart included!
✨ Gourmet kitchen, primary suite with balcony
✨ Resort community: pool, clubhouse, tennis, and restaurant
✨ 3-car garage with golf cart parking
Live the country club lifestyle every day.
#GolfCourseHome #CountryClub #OpenHouse
Headline: ⛳ Live on the Fairway – Golf Course Community Open House
Primary Text: Step out your back door and onto the course.
📍 [Address]
📅 Sunday, [Date] 12-4 PM
🏡 4 bed / 4 bath | 3,800 sq ft | $[price]
✨ Directly on the 12th fairway
✨ Golf cart included!
✨ Gourmet kitchen, primary suite with balcony
✨ Resort community: pool, clubhouse, tennis, and restaurant
✨ 3-car garage with golf cart parking
Live the country club lifestyle every day.
#GolfCourseHome #CountryClub #OpenHouse
📱 AD 53 – Smart Home Luxury Open House:
Headline: 🤖 Fully Automated Smart Home – Open House Sunday
Primary Text: Control lights, shades, security, and temperature – all from your phone.
📍 [Address]
📅 Sunday, [Date] 1-3 PM
🏡 5 bed / 4.5 bath | 4,500 sq ft | $[price]
✨ Smart features:
• Lutron lighting and motorized shades
• Nest thermostats and cameras
• Sonos sound system throughout
• Smart lock and video doorbell
• Pre-wired for fiber internet
Plus: gourmet kitchen, primary suite with steam shower, home theater, and heated pool.
Experience the future of home living.
#SmartHome #LuxuryLiving #OpenHouse
Headline: 🤖 Fully Automated Smart Home – Open House Sunday
Primary Text: Control lights, shades, security, and temperature – all from your phone.
📍 [Address]
📅 Sunday, [Date] 1-3 PM
🏡 5 bed / 4.5 bath | 4,500 sq ft | $[price]
✨ Smart features:
• Lutron lighting and motorized shades
• Nest thermostats and cameras
• Sonos sound system throughout
• Smart lock and video doorbell
• Pre-wired for fiber internet
Plus: gourmet kitchen, primary suite with steam shower, home theater, and heated pool.
Experience the future of home living.
#SmartHome #LuxuryLiving #OpenHouse
📱 AD 54 – Mid-Century Modern Open House:
Headline: 🕶️ Mid-Century Modern Masterpiece – Open House Saturday
Primary Text: Architecture lovers, this one's for you.
📍 [Address]
📅 Saturday, [Date] 11 AM – 2 PM
🏡 3 bed / 2.5 bath | 2,400 sq ft | $[price]
✨ Original 1960s design, meticulously restored
✨ Walls of glass, exposed beams, and original terrazzo floors
✨ Renovated kitchen with period-appropriate finishes
✨ Primary suite with private courtyard
✨ Landscaped grounds with mature trees
A true piece of architectural history. Don't miss this one.
#MidCenturyModern #Architecture #OpenHouse
Headline: 🕶️ Mid-Century Modern Masterpiece – Open House Saturday
Primary Text: Architecture lovers, this one's for you.
📍 [Address]
📅 Saturday, [Date] 11 AM – 2 PM
🏡 3 bed / 2.5 bath | 2,400 sq ft | $[price]
✨ Original 1960s design, meticulously restored
✨ Walls of glass, exposed beams, and original terrazzo floors
✨ Renovated kitchen with period-appropriate finishes
✨ Primary suite with private courtyard
✨ Landscaped grounds with mature trees
A true piece of architectural history. Don't miss this one.
#MidCenturyModern #Architecture #OpenHouse
📱 AD 55 – Historic Mansion Open House:
Headline: 🏰 Step Back in Time – Historic Mansion Open House
Primary Text: Built in 1892, restored for modern living.
📍 [Address] (Historic District)
📅 Sunday, [Date] 12-4 PM
🏡 6 bed / 4.5 bath | 5,500 sq ft | $[price]
✨ Original hardwood floors, stained glass, and plaster moldings
✨ Updated kitchen and bathrooms
✨ Grand staircase and ballroom
✨ Carriage house with apartment potential
✨ Wraparound porch and formal gardens
Own a piece of history. Come see it this weekend.
#HistoricHome #Mansion #OpenHouse
Headline: 🏰 Step Back in Time – Historic Mansion Open House
Primary Text: Built in 1892, restored for modern living.
📍 [Address] (Historic District)
📅 Sunday, [Date] 12-4 PM
🏡 6 bed / 4.5 bath | 5,500 sq ft | $[price]
✨ Original hardwood floors, stained glass, and plaster moldings
✨ Updated kitchen and bathrooms
✨ Grand staircase and ballroom
✨ Carriage house with apartment potential
✨ Wraparound porch and formal gardens
Own a piece of history. Come see it this weekend.
#HistoricHome #Mansion #OpenHouse
Category 7: Condo & Townhouse Open House Ads (More Scripts)
📱 AD 56 – Studio/1-Bed Condo for First-Time Buyer:
Headline: 🗝️ Your First Home Awaits – Condo Open House!
Primary Text: Stop paying rent. Start building equity.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 11 AM – 2 PM
🏡 1 bed / 1 bath | 650 sq ft | $[price]
✨ Updated kitchen with stainless steel appliances
✨ In-unit laundry
✨ Hardwood floors
✨ Assigned parking included
✨ Low HOA fees: $[amount]/month (water, trash, gym included)
✨ Walk to [shops/restaurants/transit]
Perfect for first-time buyers or investors. Come see why this is the best deal in town!
#FirstTimeBuyer #CondoLiving #OpenHouse
Headline: 🗝️ Your First Home Awaits – Condo Open House!
Primary Text: Stop paying rent. Start building equity.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 11 AM – 2 PM
🏡 1 bed / 1 bath | 650 sq ft | $[price]
✨ Updated kitchen with stainless steel appliances
✨ In-unit laundry
✨ Hardwood floors
✨ Assigned parking included
✨ Low HOA fees: $[amount]/month (water, trash, gym included)
✨ Walk to [shops/restaurants/transit]
Perfect for first-time buyers or investors. Come see why this is the best deal in town!
#FirstTimeBuyer #CondoLiving #OpenHouse
📱 AD 57 – Townhouse with Private Rooftop Deck:
Headline: 🌅 Private Rooftop Deck with Skyline Views – Townhouse Open House
Primary Text: Entertain like never before on your own private rooftop.
📍 [Address]
📅 Sunday, [Date] 1-4 PM
🏡 3 bed / 3.5 bath | 1,800 sq ft + 500 sq ft rooftop | $[price]
✨ Rooftop deck with gas, water, and electricity
✨ Open-concept living with 10-foot ceilings
✨ Chef's kitchen with island and pantry
✨ Primary suite with walk-in closet and dual vanities
✨ Attached 2-car garage
This is city living at its finest.
#Townhouse #RooftopDeck #OpenHouse
Headline: 🌅 Private Rooftop Deck with Skyline Views – Townhouse Open House
Primary Text: Entertain like never before on your own private rooftop.
📍 [Address]
📅 Sunday, [Date] 1-4 PM
🏡 3 bed / 3.5 bath | 1,800 sq ft + 500 sq ft rooftop | $[price]
✨ Rooftop deck with gas, water, and electricity
✨ Open-concept living with 10-foot ceilings
✨ Chef's kitchen with island and pantry
✨ Primary suite with walk-in closet and dual vanities
✨ Attached 2-car garage
This is city living at its finest.
#Townhouse #RooftopDeck #OpenHouse
📱 AD 58 – Condo with Resort-Style Amenities:
Headline: 🏊 Live at a Resort – Condo Open House This Weekend!
Primary Text: Pool, gym, concierge, and more – all included in your HOA.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 12-3 PM
🏡 2 bed / 2 bath | 1,050 sq ft | $[price]
✨ Building amenities:
• Heated pool and hot tub
• Fitness center with Peloton and weights
• Resident lounge and coffee bar
• Roof deck with grills and fire pits
• Concierge and package room
✨ Unit features:
• Floor-to-ceiling windows
• Updated kitchen with quartz
• In-unit laundry
• Deeded parking and storage
You'll never want to leave.
#ResortLiving #Condo #OpenHouse
Headline: 🏊 Live at a Resort – Condo Open House This Weekend!
Primary Text: Pool, gym, concierge, and more – all included in your HOA.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 12-3 PM
🏡 2 bed / 2 bath | 1,050 sq ft | $[price]
✨ Building amenities:
• Heated pool and hot tub
• Fitness center with Peloton and weights
• Resident lounge and coffee bar
• Roof deck with grills and fire pits
• Concierge and package room
✨ Unit features:
• Floor-to-ceiling windows
• Updated kitchen with quartz
• In-unit laundry
• Deeded parking and storage
You'll never want to leave.
#ResortLiving #Condo #OpenHouse
📱 AD 59 – Condo with Den/Home Office:
Headline: 🖥️ Work from Home? This Condo Has a Den!
Primary Text: Separate home office space – rare in this building.
📍 [Address] – Unit #[number]
📅 Sunday, [Date] 1-3 PM
🏡 2 bed + den / 2 bath | 1,100 sq ft | $[price]
✨ Dedicated den with door – perfect for Zoom calls
✨ Updated kitchen with breakfast bar
✨ In-unit laundry
✨ Large balcony with city views
✨ Deeded parking included
Stop working from your couch. Come see this home office setup!
#WorkFromHome #CondoWithDen #OpenHouse
Headline: 🖥️ Work from Home? This Condo Has a Den!
Primary Text: Separate home office space – rare in this building.
📍 [Address] – Unit #[number]
📅 Sunday, [Date] 1-3 PM
🏡 2 bed + den / 2 bath | 1,100 sq ft | $[price]
✨ Dedicated den with door – perfect for Zoom calls
✨ Updated kitchen with breakfast bar
✨ In-unit laundry
✨ Large balcony with city views
✨ Deeded parking included
Stop working from your couch. Come see this home office setup!
#WorkFromHome #CondoWithDen #OpenHouse
📱 AD 60 – Affordable Condo for First-Time Buyer (Under $200k):
Headline: 💰 UNDER $200K – First-Time Buyer Condo Open House!
Primary Text: Yes, you read that right. A home under $200k in [Neighborhood].
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 10 AM – 12 PM
🏡 1 bed / 1 bath | 650 sq ft | $189,900
✨ Recently updated:
• New luxury vinyl plank flooring
• Fresh paint throughout
• Updated bathroom vanity
• New light fixtures
• In-building laundry (new machines)
HOA fees: $[amount]/month (includes water, trash, heat, pool).
This won't last. Come see it before it's gone!
#Under200k #FirstTimeBuyer #OpenHouse
Headline: 💰 UNDER $200K – First-Time Buyer Condo Open House!
Primary Text: Yes, you read that right. A home under $200k in [Neighborhood].
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 10 AM – 12 PM
🏡 1 bed / 1 bath | 650 sq ft | $189,900
✨ Recently updated:
• New luxury vinyl plank flooring
• Fresh paint throughout
• Updated bathroom vanity
• New light fixtures
• In-building laundry (new machines)
HOA fees: $[amount]/month (includes water, trash, heat, pool).
This won't last. Come see it before it's gone!
#Under200k #FirstTimeBuyer #OpenHouse
📱 AD 61 – Condo with Huge Walk-In Closet:
Headline: 👗 The Closet of Your Dreams – Condo Open House!
Primary Text: You won't believe the storage in this unit.
📍 [Address] – Unit #[number]
📅 Sunday, [Date] 12-2 PM
🏡 2 bed / 2 bath | 1,000 sq ft | $[price]
✨ Primary suite with oversized walk-in closet (8x10!)
✨ Updated kitchen with soft-close cabinets
✨ In-unit laundry
✨ Private balcony
✨ Deeded parking included
Bring your shoe collection – there's room for all of it!
#WalkInCloset #CondoLiving #OpenHouse
Headline: 👗 The Closet of Your Dreams – Condo Open House!
Primary Text: You won't believe the storage in this unit.
📍 [Address] – Unit #[number]
📅 Sunday, [Date] 12-2 PM
🏡 2 bed / 2 bath | 1,000 sq ft | $[price]
✨ Primary suite with oversized walk-in closet (8x10!)
✨ Updated kitchen with soft-close cabinets
✨ In-unit laundry
✨ Private balcony
✨ Deeded parking included
Bring your shoe collection – there's room for all of it!
#WalkInCloset #CondoLiving #OpenHouse
📱 AD 62 – Pet-Friendly Condo (No Weight Limit):
Headline: 🐕 Large Dogs Welcome! Pet-Friendly Condo Open House
Primary Text: No weight limit, no breed restrictions – bring your big pup!
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 1-3 PM
🏡 2 bed / 2 bath | 950 sq ft | $[price]
✨ Pet-friendly building with dog washing station
✨ Dog park across the street
✨ Updated kitchen and bath
✨ In-unit laundry
✨ Balcony with afternoon sun
Your dog will love it here – and so will you!
#PetFriendlyCondo #NoWeightLimit #OpenHouse
Headline: 🐕 Large Dogs Welcome! Pet-Friendly Condo Open House
Primary Text: No weight limit, no breed restrictions – bring your big pup!
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 1-3 PM
🏡 2 bed / 2 bath | 950 sq ft | $[price]
✨ Pet-friendly building with dog washing station
✨ Dog park across the street
✨ Updated kitchen and bath
✨ In-unit laundry
✨ Balcony with afternoon sun
Your dog will love it here – and so will you!
#PetFriendlyCondo #NoWeightLimit #OpenHouse
Category 8: Investor-Focused Open House Ads (15 Scripts)
📱 AD 63 – Turnkey Rental Property Open House:
Headline: 📊 Cash-Flow Positive – Turnkey Rental Open House
Primary Text: Fully rented, professionally managed, and cash-flowing from day one.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 11 AM – 1 PM
🏡 2 bed / 1 bath | 850 sq ft | $[price]
📈 Investment highlights:
• Current rent: $[amount]/month
• Lease expires: [date]
• Recent updates: new roof (2023), new HVAC (2024)
• Low vacancy area
• No rental cap
Come see the property and review the rent roll. Serious investors only.
#TurnkeyRental #InvestmentProperty #OpenHouse
Headline: 📊 Cash-Flow Positive – Turnkey Rental Open House
Primary Text: Fully rented, professionally managed, and cash-flowing from day one.
📍 [Address] – Unit #[number]
📅 Saturday, [Date] 11 AM – 1 PM
🏡 2 bed / 1 bath | 850 sq ft | $[price]
📈 Investment highlights:
• Current rent: $[amount]/month
• Lease expires: [date]
• Recent updates: new roof (2023), new HVAC (2024)
• Low vacancy area
• No rental cap
Come see the property and review the rent roll. Serious investors only.
#TurnkeyRental #InvestmentProperty #OpenHouse
📱 AD 64 – Fixer-Upper Open House (Investor Special):
Headline: 🔨 INVESTOR ALERT – Fixer-Upper Open House!
Primary Text: Bring your contractor. This one needs work – but the numbers work.
📍 [Address]
📅 Sunday, [Date] 12-2 PM
🏡 3 bed / 1 bath | 1,200 sq ft | $[price] (as-is)
📈 ARV (after repair value): $[price]
📈 Estimated renovation cost: $[amount]
📈 Potential profit: $[amount]
Great bones, good location, and motivated seller. Come walk the property and let's run the numbers together.
#FixerUpper #InvestorSpecial #OpenHouse
Headline: 🔨 INVESTOR ALERT – Fixer-Upper Open House!
Primary Text: Bring your contractor. This one needs work – but the numbers work.
📍 [Address]
📅 Sunday, [Date] 12-2 PM
🏡 3 bed / 1 bath | 1,200 sq ft | $[price] (as-is)
📈 ARV (after repair value): $[price]
📈 Estimated renovation cost: $[amount]
📈 Potential profit: $[amount]
Great bones, good location, and motivated seller. Come walk the property and let's run the numbers together.
#FixerUpper #InvestorSpecial #OpenHouse
📱 AD 65 – Duplex/Multi-Family Open House:
Headline: 🏘️ Live in One, Rent the Other – Duplex Open House!
Primary Text: Owner-occupants and investors welcome.
📍 [Address]
📅 Saturday, [Date] 10 AM – 12 PM
🏘️ 2 units: 3 bed/1 bath each | 2,400 total sq ft | $[price]
📊 Unit 1 rent: $[amount]/month (leased through [date])
📊 Unit 2 rent potential: $[amount]/month
📊 Total annual rent: $[amount]
✨ Both units recently updated with new kitchens, baths, and flooring. Separate utilities. Off-street parking.
Live rent-free or generate cash flow. Come see the numbers!
#Duplex #MultiFamily #InvestmentProperty
Headline: 🏘️ Live in One, Rent the Other – Duplex Open House!
Primary Text: Owner-occupants and investors welcome.
📍 [Address]
📅 Saturday, [Date] 10 AM – 12 PM
🏘️ 2 units: 3 bed/1 bath each | 2,400 total sq ft | $[price]
📊 Unit 1 rent: $[amount]/month (leased through [date])
📊 Unit 2 rent potential: $[amount]/month
📊 Total annual rent: $[amount]
✨ Both units recently updated with new kitchens, baths, and flooring. Separate utilities. Off-street parking.
Live rent-free or generate cash flow. Come see the numbers!
#Duplex #MultiFamily #InvestmentProperty
📱 AD 66 – BRRRR Method Property Open House:
Headline: 🔁 BRRRR-Ready – Open House for Investors
Primary Text: Buy, Rehab, Rent, Refinance, Repeat. This property is ready for the strategy.
📍 [Address]
📅 Sunday, [Date] 1-3 PM
🏡 4 bed / 2 bath | 1,800 sq ft | $[price]
📈 After-repair value: $[price]
📈 Estimated rent: $[amount]/month
📈 Cash-out refi potential: $[amount]
Great bones, good ARV, strong rental demand. Bring your contractor and let's run the numbers!
#BRRRR #InvestmentStrategy #OpenHouse
Headline: 🔁 BRRRR-Ready – Open House for Investors
Primary Text: Buy, Rehab, Rent, Refinance, Repeat. This property is ready for the strategy.
📍 [Address]
📅 Sunday, [Date] 1-3 PM
🏡 4 bed / 2 bath | 1,800 sq ft | $[price]
📈 After-repair value: $[price]
📈 Estimated rent: $[amount]/month
📈 Cash-out refi potential: $[amount]
Great bones, good ARV, strong rental demand. Bring your contractor and let's run the numbers!
#BRRRR #InvestmentStrategy #OpenHouse
📱 AD 67 – Short-Term Rental (Airbnb) Open House:
Headline: 🏖️ Short-Term Rental Approved – Airbnb Investor Open House
Primary Text: STR permits available – and this property is turnkey ready.
📍 [Address]
📅 Saturday, [Date] 12-4 PM
🏡 3 bed / 2 bath | 1,500 sq ft | $[price]
📊 Estimated Airbnb income: $[amount]/month
📊 Occupancy rate in area: [X]%
📊 Projected cap rate: [X]%
✨ Fully furnished option available
✨ Prime location near [tourist attraction/downtown/beach]
✨ Sold fully furnished (optional)
Come see why this property is a top performer.
#Airbnb #ShortTermRental #InvestmentProperty
Headline: 🏖️ Short-Term Rental Approved – Airbnb Investor Open House
Primary Text: STR permits available – and this property is turnkey ready.
📍 [Address]
📅 Saturday, [Date] 12-4 PM
🏡 3 bed / 2 bath | 1,500 sq ft | $[price]
📊 Estimated Airbnb income: $[amount]/month
📊 Occupancy rate in area: [X]%
📊 Projected cap rate: [X]%
✨ Fully furnished option available
✨ Prime location near [tourist attraction/downtown/beach]
✨ Sold fully furnished (optional)
Come see why this property is a top performer.
#Airbnb #ShortTermRental #InvestmentProperty
Category 9: Open House Follow-Up & Retargeting Ads (15 Scripts)
📱 AD 68 – Day-After Open House Recap:
Headline: 📸 Missed the open house? You can still see it!
Primary Text: Over [number] groups toured this home yesterday – and several offers are expected.
📍 [Address]
If you couldn't make it, don't worry. Private showings are still available.
📲 DM me or call [phone] to schedule your tour before it's gone!
#StillAvailable #OpenHouseRecap #ScheduleYourTour
Headline: 📸 Missed the open house? You can still see it!
Primary Text: Over [number] groups toured this home yesterday – and several offers are expected.
📍 [Address]
If you couldn't make it, don't worry. Private showings are still available.
📲 DM me or call [phone] to schedule your tour before it's gone!
#StillAvailable #OpenHouseRecap #ScheduleYourTour
📱 AD 69 – Retargeting Ad for Open House Visitors:
Headline: 👋 Thanks for coming to the open house – have more questions?
Primary Text: We loved meeting you at [address] this weekend! If you're still thinking about the home, I'm here to help.
📊 I've prepared a detailed breakdown of comparable sales in the neighborhood.
📲 Reply 'INFO' and I'll send it over – no obligation.
#OpenHouseFollowUp #StillThinking #HappyToHelp
Headline: 👋 Thanks for coming to the open house – have more questions?
Primary Text: We loved meeting you at [address] this weekend! If you're still thinking about the home, I'm here to help.
📊 I've prepared a detailed breakdown of comparable sales in the neighborhood.
📲 Reply 'INFO' and I'll send it over – no obligation.
#OpenHouseFollowUp #StillThinking #HappyToHelp
📱 AD 70 – "Price Reduced" Follow-Up:
Headline: ⬇️ PRICE IMPROVED – New Price on the Home You Saw!
Primary Text: The sellers just reduced the price by $[amount] – now $[new price].
📍 [Address]
If you toured this home last weekend and were on the fence, now's the time to take another look.
📲 Reply 'SHOWING' to schedule a second tour.
#PriceReduced #SecondLook #OpenHouseFollowUp
Headline: ⬇️ PRICE IMPROVED – New Price on the Home You Saw!
Primary Text: The sellers just reduced the price by $[amount] – now $[new price].
📍 [Address]
If you toured this home last weekend and were on the fence, now's the time to take another look.
📲 Reply 'SHOWING' to schedule a second tour.
#PriceReduced #SecondLook #OpenHouseFollowUp
📱 AD 71 – "Offers Due" Reminder (For Those Who Attended):
Headline: ⏰ REMINDER: Offers Due Tomorrow at 5 PM
Primary Text: If you toured [address] this weekend, don't forget – sellers are reviewing offers tomorrow.
📄 Need a copy of the disclosure packet? Reply 'DISCLOSURE' and I'll send it immediately.
#OffersDue #LastChance #OpenHouse
Headline: ⏰ REMINDER: Offers Due Tomorrow at 5 PM
Primary Text: If you toured [address] this weekend, don't forget – sellers are reviewing offers tomorrow.
📄 Need a copy of the disclosure packet? Reply 'DISCLOSURE' and I'll send it immediately.
#OffersDue #LastChance #OpenHouse
📱 AD 72 – "Still Available" Retargeting (7 Days Later):
Headline: 🏠 Still Available – And Still Gorgeous
Primary Text: Sometimes the best homes take a little longer to find their perfect buyer.
📍 [Address]
If you saw this home last week and are still thinking about it, let's chat. I'd love to answer any questions and help you make a confident offer.
#StillAvailable #OpenHouse #NoPressure
Headline: 🏠 Still Available – And Still Gorgeous
Primary Text: Sometimes the best homes take a little longer to find their perfect buyer.
📍 [Address]
If you saw this home last week and are still thinking about it, let's chat. I'd love to answer any questions and help you make a confident offer.
#StillAvailable #OpenHouse #NoPressure
📱 AD 73 – "New Photos" Retargeting:
Headline: 📸 NEW PHOTOS – See What You Missed!
Primary Text: We added 15 new photos of [address] – including the backyard and primary suite.
📍 [Address]
Click to see the updated gallery. Then let me know if you'd like a private tour.
#NewPhotos #TakeAnotherLook #OpenHouse
Headline: 📸 NEW PHOTOS – See What You Missed!
Primary Text: We added 15 new photos of [address] – including the backyard and primary suite.
📍 [Address]
Click to see the updated gallery. Then let me know if you'd like a private tour.
#NewPhotos #TakeAnotherLook #OpenHouse
📱 AD 74 – "Seller Motivation" Update:
Headline: 📢 Seller Update: They're Ready to Negotiate
Primary Text: The sellers of [address] are motivated and open to offers.
If you toured last weekend and were hesitant about the price – now's the time to come back with your best offer.
📲 Reply 'OFFER' and I'll help you prepare a competitive bid.
#SellerMotivated #MakeAnOffer #OpenHouse
Headline: 📢 Seller Update: They're Ready to Negotiate
Primary Text: The sellers of [address] are motivated and open to offers.
If you toured last weekend and were hesitant about the price – now's the time to come back with your best offer.
📲 Reply 'OFFER' and I'll help you prepare a competitive bid.
#SellerMotivated #MakeAnOffer #OpenHouse
📱 AD 75 – Virtual Tour Follow-Up:
Headline: 💻 Can't make it in person? Watch the virtual tour.
Primary Text: We know schedules are busy. Here's a full 3D walkthrough of [address] – you can tour from your couch.
🔗 [Link to virtual tour]
After you watch, let me know if you have questions or want to see it in person.
#VirtualTour #OpenHouse #FromYourCouch
Headline: 💻 Can't make it in person? Watch the virtual tour.
Primary Text: We know schedules are busy. Here's a full 3D walkthrough of [address] – you can tour from your couch.
🔗 [Link to virtual tour]
After you watch, let me know if you have questions or want to see it in person.
#VirtualTour #OpenHouse #FromYourCouch
Category 10: Facebook Ad Targeting Guide by Property Type
🎯 Luxury Properties ($750k+):
- Income: Top 10% of zip code
- Interests: Luxury real estate, country clubs, high-end brands (Tiffany, Mercedes, Rolex)
- Behaviors: High net worth, luxury shoppers
🎯 First-Time Buyer Properties ($200k-$400k):
- Age: 25-40
- Interests: Zillow, Realtor.com, first-time home buyer, down payment assistance, mortgage, renting vs buying
- Behaviors: Recently moved, homeownership anniversary in 0-1 years
🎯 Condos & Townhouses:
- Age: 25-45
- Interests: Low maintenance living, condo associations, urban living, downtown, public transit
- Location: Within 2 miles of property
🎯 Investor Properties:
- Interests: Real estate investing, BiggerPockets, rental property, cash flow, BRRRR
- Job titles: Real estate investor, property manager, landlord
- Behaviors: Small business owners
🎯 Family Homes (3-4 beds):
- Age: 30-50
- Interests: Parenting, PTA, local schools, youth sports, family activities
- Location: Within 5 miles of top-rated schools
- Income: Top 10% of zip code
- Interests: Luxury real estate, country clubs, high-end brands (Tiffany, Mercedes, Rolex)
- Behaviors: High net worth, luxury shoppers
🎯 First-Time Buyer Properties ($200k-$400k):
- Age: 25-40
- Interests: Zillow, Realtor.com, first-time home buyer, down payment assistance, mortgage, renting vs buying
- Behaviors: Recently moved, homeownership anniversary in 0-1 years
🎯 Condos & Townhouses:
- Age: 25-45
- Interests: Low maintenance living, condo associations, urban living, downtown, public transit
- Location: Within 2 miles of property
🎯 Investor Properties:
- Interests: Real estate investing, BiggerPockets, rental property, cash flow, BRRRR
- Job titles: Real estate investor, property manager, landlord
- Behaviors: Small business owners
🎯 Family Homes (3-4 beds):
- Age: 30-50
- Interests: Parenting, PTA, local schools, youth sports, family activities
- Location: Within 5 miles of top-rated schools
💡 Pro tip: Always create a "lookalike audience" from your past buyers. Facebook will find people similar to your best clients. This often outperforms interest-based targeting.
📱 The Complete Real Estate Facebook Ad Toolkit
300 prompts • 12 side hustles • 30-day blueprint – includes open house scripts, Facebook ad templates, lead generation systems, and buyer follow-up sequences.
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Case Study: How an Agent Sold a $1.2M Luxury Home in 7 Days
- Agent: "Marcus" – luxury real estate specialist.
- Strategy: Ran pre-qualified buyers only open house ad. Targeted high net worth individuals within 15 miles. Used carousel ads with professional photography.
- Budget: $500 over 7 days.
- Result: 12 pre-qualified buyers attended. 3 offers received. Sold for $1.18M (98% of list price) in 7 days.
🏆 Marcus's insight: "The 'pre-qualified buyers only' filter was key. It saved me from showing the home to lookie-loos and brought only serious buyers. The ad cost was high, but the commission made it worth every dollar."
Your 14-Day Luxury Open House Ad Plan
- Day 1-7: "Coming Soon" teasers – highlight one feature per day (kitchen, primary suite, view, pool, etc.).
- Day 8: "Open House by Invitation Only" announcement – require pre-qualification.
- Day 10: "Last Chance to RSVP" – create urgency.
- Day 11: Reminder to pre-qualified buyers with address and time.
- Day 12 (day before): "Final reminder – open house tomorrow."
- Day 13 (morning of): "Open house today – see you soon!"
- Day 14: Follow-up to attendees with private showing invitations.
Conclusion: Master Every Open House Ad Type
You now have 75+ Facebook ad scripts for every type of open house – luxury, first-time buyer, condo, investor, and follow-up sequences. Plus, targeting strategies for each property type. Use these scripts to fill your open houses with the right buyers – not just tire kickers. Start running your next open house ad today.
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